Brand and Company

The brand SOGGLE

SOGGLE stands for multifunctional protection for your goggle. Our brand values  are: “multifunctional”, “stylish”, “individual”, “practical”, “simple” and “sustainable”! But first of all, it solves a real problem:
Which skier isn´t annoyed about scuffed and scratched ski goggles? As soon as you take off your helmet, your glasses are already scratched – during lunch, après-ski or even during transport. Very few skiers want to wrap their ski goggles correctly as soon as they take their goggle of and store them properly, a lot of hazzle on a liftride or when you hit the bar…

A SOGGLE solves this problem in a very simple way – and at the same time offers significant added value. In addition to protecting the glasses, SOGGLE is also a glasses cleaning tissue made of microfibre and becomes a visible expression of individual style or even a new advertising space for brands in ski resorts! The application is versatile and practical, except during skiing itself.

Industrial property rights are registered for both the trademark and goggle cover in different countries.

The brand campaign

No wonder then that the new campaign for winter 19-20 with the claim “SOGGLEst Du schon?” (“Do you SOGGLE?”) simplifies the multifunctional benefits as well as the proposition of the brand.

The SOGGLE company

SOGGLE GmbH was founded in Bad Tölz / Bavaria by a team of passionate winter sports enthusiasts. Since the official market launch in 2018, SOGGLEs have been available through the company’s own online store, in selected sports shops and as exclusive and innovative merchandising gadgets.

Melanie Kaindl

CEO / Product Management, Marketing & Sales B2B

Melanie Kaindl

CEO / Product Management, Marketing & Sales B2B

Dipl. Sportökonomin / Unternehmensberaterin, Skilehrerin und ehemalige Ausbilderin im Deutschen Skiverband
"Der Name SOGGLE steht nicht nur für eine neue Marke in den Alpen, sondern für eine ganze Produktkategorie!"

Claudia Müller-Wörle

CEO / Sales B2C (Onlineshop) & Administration

Claudia Müller-Wörle

CEO / Sales B2C (Onlineshop) & Administration

"Verkratzte Brillengläser sind wirklich ärgerlich, gerade bei hochwertigen Skibrillen"

+49-170-3050933
Bad Tölz

Jessica Menke

Merchandising & graphic design

Jessica Menke

Merchandising & graphic design

"Design blabla"